Who we are
Jade Magnet is a crowdsourcing platform for creative services. First of its kind in India, it is an ecosystem where services range from branding, advertising, animation, communication, graphic design, and product design across various media. These can be delivered through a network of thousands of creative providers. The ecosystem includes partners who take care of execution of campaigns, printing and, plugging technology behind designs and many other services. Jade Magnet currently has close to 1100 providers and 40 clients.
Before TiE Entrepreneurial Acceleration Program (EAP)
Sitashwa Srivastava and Manik Kinra two young entrepreneurs with a missionary zeal to create the next big idea in India had just completed a pilot program called creADivity before applying for pre-EAP evaluation. They presented the results of the pilot to the EAP evaluation panel to back the idea. It was an initial proof of concept and was selected for EAP. At that time the platform had 45 providers and two pilot clients to show case their business.
TiE Support during EAP
TiE provided exceptional mentoring support and great networking opportunities to Sitash and Manik. The team was invited to TiE Entrepreneurial Summit 2008 to meet potential mentors, investors and people from related fields – all of which helped give shape to the business model. A new, better, platform was launched and business began to pick up as the team got its first few clients and meanwhile the same time, the provider support increased from 45 to 500. It was at this point that TiE introduced the team to Muki Regunathan, Founder & CEO of pepper square, one of India’s finest creative agencies pioneering in online media. Muki brought 16 years of branding, creative and technology experience, and a lot of passion and tremendous energy to the table. The mutual interest established a great rapport.
Mentoring and Angel Investment
Sitash and Manik raised $200,000 seed investment from Muki. The company was rebranded as “Jade Magnet” and has started working aggressively on building the online platform and expanding the service ecosystem. The team received a lot of personal leadership advice and grooming from their mentors.
Being in the B2C market, the most pressing need of any start-up is getting a foothold in potential customer organizations. Muki has been able to leverage his network of contacts for the benefit of Jade Magnet, which has brought in a 100% month-on-month growth in sales. The team has also taken his help in building strong delivery processes that are extremely crucial to the business, given the ever-expanding provider-base that Jade Magnet has cultivated.
Next Steps
With a current advertising and creative development market size of more than $150 billion (India & US), Jade Magnet is working to bring a paradigm shift in the way creative services are delivered. Now Jade Magnet is suitably placed to propel itself to great heights and is taking the right steps in aggressively expanding its universe of providers and partners. The customer support is increasing every day and within 3 years, Jade Magnet intends to become the top creative destination for small and medium businesses across world markets.
Before TiE Entrepreneurial Acceleration Program (EAP)
Sitashwa Srivastava and Manik Kinra two young entrepreneurs with a missionary zeal to create the next big idea in India had just completed a pilot program called creADivity before applying for pre-EAP evaluation. They presented the results of the pilot to the EAP evaluation panel to back the idea. It was an initial proof of concept and was selected for EAP. At that time the platform had 45 providers and two pilot clients to show case their business.
TiE Support during EAP
TiE provided exceptional mentoring support and great networking opportunities to Sitash and Manik. The team was invited to TiE Entrepreneurial Summit 2008 to meet potential mentors, investors and people from related fields – all of which helped give shape to the business model. A new, better, platform was launched and business began to pick up as the team got its first few clients and meanwhile the same time, the provider support increased from 45 to 500. It was at this point that TiE introduced the team to Muki Regunathan, Founder & CEO of pepper square, one of India’s finest creative agencies pioneering in online media. Muki brought 16 years of branding, creative and technology experience, and a lot of passion and tremendous energy to the table. The mutual interest established a great rapport.
Mentoring and Angel Investment
Sitash and Manik raised $200,000 seed investment from Muki. The company was rebranded as “Jade Magnet” and has started working aggressively on building the online platform and expanding the service ecosystem. The team received a lot of personal leadership advice and grooming from their mentors.
Being in the B2C market, the most pressing need of any start-up is getting a foothold in potential customer organizations. Muki has been able to leverage his network of contacts for the benefit of Jade Magnet, which has brought in a 100% month-on-month growth in sales. The team has also taken his help in building strong delivery processes that are extremely crucial to the business, given the ever-expanding provider-base that Jade Magnet has cultivated.
Next Steps
With a current advertising and creative development market size of more than $150 billion (India & US), Jade Magnet is working to bring a paradigm shift in the way creative services are delivered. Now Jade Magnet is suitably placed to propel itself to great heights and is taking the right steps in aggressively expanding its universe of providers and partners. The customer support is increasing every day and within 3 years, Jade Magnet intends to become the top creative destination for small and medium businesses across world markets.