Spatial and Branding Collateral design for Meru Cabs
The objective of the campaign was to highlight the Meru green colour inside and outside Meru plus cabs through detachable design elements.
Frequent travellers, cab users.
Jade Magnet worked on building a creative brief and defined the requirement for crowdsourcing through select spatial designers. More than 25 different spatial design concepts were received in 2 weeks. Meru picked the 8 most relevant designs for fabrication. The designers provided the complete designs from the shortlisted designs with installation instructions.
The project enabled Meru to represent a new brand experience to travellers by using branding collateral that was detachable and placed/fitted inside Meru Plus car.
To build a multi channel marketing campaign for improved customer engagement.
24-45 years, Mid to high segment, Metros.
Using the virtual team, Jade Magnet helped Clarks with digital marketing providing solutions for social networks (content creation, ad campaign management, application development, concept creation, campaign design and development) , search engine optimization and email marketing. Using the “feet on street” marketing teams, Jade Magnet enabled print material design execution, fabrication and distribution for deep outreach across 3 geographies within India.
Engaged more than 60,000 audience through integration of online and offline media, and creative enablement for store launches across multiple locations.
To build high level engagement on various social media networks.
Developers from across the globe, business users, CXOs from mid level companies.
Jade Magnet worked on an integrated digital marketing campaign creating content across social networks like Facebook, Twitter, Linkedin and Pinterest. To create engagement, audio video campaigns were built around the concept of Appsfunder. Audio video campaigns and Facebook apps were also used to create traction and build audience on social networks.
Improved engagement levels on various social networks with an increased audience of over 7000 people.