Crowdsourcing Design jobs | Advertising Projects

Featured Case Studies

Jade Magnet worked on building a virtual team to deliver various digital assets including a gaming portal, concept animation, social networking presence and mobile applications.

Jade Magnet worked with CFI to identify the assets, worked on building the briefs and formed virtual teams to generate various options for each of them.

Jade Magnet created an online network to share information on the global design contest. This was followed by a series of digital marketing efforts including email marketing, social media,

Brand development and enabling digital presence for Shuffle2Play

Objective

Enable digital presence and brand development.

Target audience

Young online game lovers across the globe.

Solution

Jade Magnet worked on building a virtual team to deliver various digital assets including a gaming portal, concept animation, social networking presence and mobile applications. We are also involved in building campaigns to generate interest and engagement on various digital networks.

Impact

The digital gaming portal was taken LIVE with marketing campaigns generating a peak over 1200 hits on the brand page in 36 hours.

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Brand revamp and launch

Objective

To do a complete brand revamp and re-launch the assets with the new identity.

Target audience

CXO, VP, GM, HR Heads, L&D Heads, Head of Business level executives, independent consultants and entrepreneurs

Solution

Jade Magnet worked with CFI to identify the assets, worked on building the briefs and formed virtual teams to generate various options for each of them. This included brand identity (logo, stationary), marketing collaterals (brochure, ppt.) and website. The team was also involved in building a strong technology backbone to enable high interactivity and functionality for coaches and clients.

Impact

Brand revamp and functional web platform. Check the LIVE website at www.cfi.co.in

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Community of Architects for Bangalore International Centre

Objective

To create a community of architects to come together and generate design options on how the new infrastructure for BIC should look like.

Target audience

Architects

Solution

Jade Magnet created an online network to share information on the global design contest. This was followed by a series of digital marketing efforts including email marketing, social media, online PR etc to generate interest amongst the architect group to participate in multiple million dollar architectural project. The microsite is LIVE at http://www.bic.jademagnet.com/

Impact

A total of 432 architects registered for the contest with close to 100 entries coming in from across the globe. This included around 15% of the entries coming from 10 countries besides India. Participants included architect firms (45%), individual architects (38%) and students (17%). The top 3 entries were given an award of $2,000

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Legalities© Jade Magnet

Spatial and Branding Collateral design for Meru Cabs

Objective

The objective of the campaign was to highlight the Meru green colour inside and outside Meru plus cabs through detachable design elements.

Target audience

Frequent travellers, cab users.

Solution

Jade Magnet worked on building a creative brief and defined the requirement for crowdsourcing through select spatial designers. More than 25 different spatial design concepts were received in 2 weeks. Meru picked the 8 most relevant designs for fabrication. The designers provided the complete designs from the shortlisted designs with installation instructions.

Impact

The project enabled Meru to represent a new brand experience to travellers by using branding collateral that was detachable and placed/fitted inside Meru Plus car.

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Multi channel marketing for Clarks

Objective

To build a multi channel marketing campaign for improved customer engagement.

Target audience

24-45 years, Mid to high segment, Metros.

Solution

Using the virtual team, Jade Magnet helped Clarks with digital marketing providing solutions for social networks (content creation, ad campaign management, application development, concept creation, campaign design and development) , search engine optimization and email marketing. Using the “feet on street” marketing teams, Jade Magnet enabled print material design execution, fabrication and distribution for deep outreach across 3 geographies within India.

Impact

Engaged more than 60,000 audience through integration of online and offline media, and creative enablement for store launches across multiple locations.

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Audience Building and Engagement for Appsfunder

Objective

To build high level engagement on various social media networks.

Target audience

Developers from across the globe, business users, CXOs from mid level companies.

Solution

Jade Magnet worked on an integrated digital marketing campaign creating content across social networks like Facebook, Twitter, Linkedin and Pinterest. To create engagement, audio video campaigns were built around the concept of Appsfunder. Audio video campaigns and Facebook apps were also used to create traction and build audience on social networks.

Impact

Improved engagement levels on various social networks with an increased audience of over 7000 people.

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